Tara Heavily leans on market research +DATA to identify:
macro + micro socio global drivers that signal a “recast” of consumer desire.
and the need to shift design + Messaging approaches.
Ms. Hill passionately hunts, synthesizes, and shares global socio-demographic insights to decode the "signals and influences" behind sweeping societal shifts—forecasting the next wave of consumer + specifier preferences.
Panolam Launch, Trend Article MacroDemographics
A trend article to position Panolam’s 2Be Collection (designed by Debbie Sulewski).
Click article to read.
The Mohawk Group, Dubai Presentation MacroDemographics
Trending presentation and written outline developed for Senior VP of Product Development + Strategies, The Mohawk Group, for presentation in Dubai.
Click article to read.
Leading COY Forecasts MacroDemographics
Click article to read.
Modern Rules of Luxury, Article MacroDemographics
Click article to read.
Her research spans:
generational nuances, global economies, class divides, technological advancements that shape purchaser behaviors, along with, identity groups, cultural movements, fashion houses, and color forecasting that influence design and material innovation.
{Select portfolio samples delivered to top brands and C-suite executives}
Kwalu Furniture: Living, Hospitality, Senior Living, + Wellness Movements + Color
A small sampling: Early conceptual work session collaterals designed to steer Kwalu’s brand visual identity toward a nuanced, curated fashion aesthetic. A direction that seamlessly integrates across all digital and physical brand communication touch-points, including brochures, websites, styled 3D renderings, and showroom environments (Atlanta & Chicago). The strategy began by exploring leading home + wellness style movements and their trending 'color mixings,' equipping in-house marketing with a cohesive, sophisticated nuanced brand approach that resonates with the U.S.’s expanding and highly lucrative wellness market.
Trending Research + Amalgamations
"Select Excerpts" of socio-demographic research and informational insights curated for manufacturers seeking data-driven direction for strategic positioning and design evolutions.
Hanstone : Alpha Market Influencers Residential + Hospitality
Tonik World: Trending Influences Hospitality, Food + Beverage
Tonik World: Societal Influencers Residential + Hospitality
Impact to Fashion, Home, + Design Residential, Rezy-mercial, + Wellness
Top Styles, Hospitality + Corporate
Trending Materials, Residential
Corporate Trending
Strategic Market Surveys, Round Tables, + Reports
"Small Excerpts" of intent driven data harvesting and reporting to collect insights for targeted decision-making.
{Due to the proprietary nature of this work, the full breadth and depth of these collaterals cannot be publicly shared.}
Market Surveys
Tara also constructs, steers, and carefully analyzes digital market surveys, designed to capture purposeful, high-intent data from key industry influencers—specifiers, fabricators, sales reps—as well as direct purchasers, including contractors, end-users, and consumers These surveys are meticulously structured to first establish participant socio/experience profiles before delving into deeper insights.
Survey Focus Areas:
Establishing participant socio/experience profiles
Identifying research behaviors and decision-making influences
Tracking engagement with style movements and digital platforms
Understanding material and color preferences
Evaluating product performance expectations and pricing considerations
Assessing sales support needs
The data is then carefully synthesized into actionable insights, ensuring C-Suite teams receive a clear, strategic roadmap for market-aligned product development and positioning.
Strategic Roundtables
Tara also facilitates highly structured and purpose-driven roundtable discussions, ensuring a dynamic exchange of insights among key industry experts.
Each session is meticulously planned—curating the right mix of participants, defining clear objectives, structuring time allocations, and fostering a comfortable environment that encourages open, candid contributions.
Sessions are designed to extract meaningful takeaways, providing manufacturers with direct, qualitative insights that inform product development, market positioning, and brand storytelling.
Synthesizing & Reporting Market Insights
After gathering data, findings are meticulously synthesized to uncover not just the “what,” but more importantly, the “why.”
These insights are transformed into actionable takeaways to inform strategic decision-making—for immediate market relevance and critical forecasting needs.
A year after this reporting, Tricycle strategically sold to Shaw Industries.